This MediaPost article published last week gives a quick overview of the results a recent online survey of nearly 2,000 moms who were asked about their shopping habits. It is aimed at industry folk, but I think it contains little tidbits of interest to moms in general as well.
Tidbits such as: “the lessons learned from the recent economic climate are lasting ones” and, “The recession’s impact on Moms and their shopping habits is reflected with the emergence of the Frugalista Mom, a discerning shopper who clips coupons, shops sales and prices and is proud of the money she saves at the cash register.”
Ha. I’ve been a Frugalista Mom for years.
How about you, reader? Have you changed the way you buy, what you buy or how often you buy in response to the recession?